Virgin America Hosts Victoria's Secret Supermodels In-Flight PJ Party

Virgin America and Victoria's Secret hosted the first ever in-flight PJ party and fashion show aboard a regularly scheduled late night Virgin America flight from JFK-LAX on November 28. Supermodels Selita Ebanks and Miranda Kerr co-hosted the party flight on "Runway Angel," the Virgin America plane named by the Victoria's Secret Angels.
During the flight, a few lucky guests received "supermodel" makeovers courtesy of Victoria's Secret using Very Sexy Makeup, available in stores now. Guests on this special Virgin America flight also received free Victoria's Secret PJs and runway cosmetic totes filled with travel sizes of the supermodels' favorite Victoria's Secret beauty products. The PJ party go-ers stayed up late, finally ending the evening with a movie hand-picked by the supermodels.

Ironically, we were talking about marketing and promoting in class just yesterday and I think this is a great example of personal and non-personal marketing.