Limited Brands Inc. shares got a much needed boost on Wednesday after company executives reported they bought 400,000 of the retailer's shares at multi-year lows in the days after Thanksgiving. After the purchases were reported on Tuesday, Limited shares jumped $1.31, or 7.3 percent, to $19.24 on Wednesday. During the past 52 weeks, the stock has fallen from a high of $31.96 last December to a four-year low of $16.50 a week ago.
I'm not sure if I understand this correctly...
Is it that they purchased shares within their own company?
Is this some little business trick where you buy shares from within the company you work for and it causes the value of the shares to rise or was this just a case of pure luck?
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