VIXEN dolls in sequinned bras and pyjama hot pants are part of lingerie firm, Victoria's Secret new holiday catalogue.
The dolls, plugged as "plush and pretty for the ultimate girly-girl" are part of the company's Pink line, launched in 2004, which has bloomed into a $1bn brand.
Dubbed the "supermodel pj party", the dolls are part of a range officially promoted towards college-aged women.
But with dress-up dollies, cute animal prints, slumber party pyjamas and knickers in ice cream cone packaging, it appears the firm's marketing is becoming increasingly geered towards teenagers and even younger girls.
The dolls, plugged as "plush and pretty for the ultimate girly-girl" are part of the company's Pink line, launched in 2004, which has bloomed into a $1bn brand.
Dubbed the "supermodel pj party", the dolls are part of a range officially promoted towards college-aged women.
But with dress-up dollies, cute animal prints, slumber party pyjamas and knickers in ice cream cone packaging, it appears the firm's marketing is becoming increasingly geered towards teenagers and even younger girls.
I see nothing wrong with the lingerie company trying to broaden their customer base but, if in fact these dolls (which I think are hideous) are an attempt to reel in teens and younger girls, their tactics should be revamped. Sure, sex sells but the picture these dolls paint of scantily clad women is not an image the company should portray to the young ones.
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