11.30.2007
Virgin America Hosts Victoria's Secret Supermodels In-Flight PJ Party
Virgin America and Victoria's Secret hosted the first ever in-flight PJ party and fashion show aboard a regularly scheduled late night Virgin America flight from JFK-LAX on November 28. Supermodels Selita Ebanks and Miranda Kerr co-hosted the party flight on "Runway Angel," the Virgin America plane named by the Victoria's Secret Angels.
During the flight, a few lucky guests received "supermodel" makeovers courtesy of Victoria's Secret using Very Sexy Makeup, available in stores now. Guests on this special Virgin America flight also received free Victoria's Secret PJs and runway cosmetic totes filled with travel sizes of the supermodels' favorite Victoria's Secret beauty products. The PJ party go-ers stayed up late, finally ending the evening with a movie hand-picked by the supermodels.
Ironically, we were talking about marketing and promoting in class just yesterday and I think this is a great example of personal and non-personal marketing.
POSTED BY Melissa P. @ 8:53 AM 0 comments
11.29.2007
Limited executives buy stock at lows
POSTED BY Melissa P. @ 2:58 PM 0 comments
11.28.2007
Victoria's Secret, Slave Labor & So-Called "Free Trade"
When you slip on your Victoria's Secret garb, remember this: it comes to you partly due to the wonders of so-called "free trade." And, in particular, that little Victoria Secret garment (I guess "little" is redundant in this context) may even hail from Jordan--which was supposed to be the poster child for how one forges the "right" kind of so-called "free trade" deal. But, instead, Victoria Secret exposes the exact fallacy of so-called "free trade."
To read more check out: http://www.huffingtonpost.com/jonathan-tasini/victorias-secret-slave-_b_74261.html
It is amazing how many of these companies are operating under such unethical labor practices. It is even more appalling how many consumers, including myself (bowing head in shame) will still purchase these products knowing what it took to produce them.
POSTED BY Melissa P. @ 3:47 PM 0 comments
11.27.2007
There is a lot of fine print, but the essence appears to be that Verizon will offer two flavors of service: its traditional bundle, which typically includes a subsidy for phone purchase and various other features, and “bring your own” device service, which will be open to any device that meets “minimum technical standards.”
POSTED BY Melissa P. @ 1:03 PM 0 comments
Bus104- Review
Chapter 6
- Entrepreneurs- someone who seeks to capitalize on new and profitable endeavors or business; usually with considerable initiative and risk.
- Different types of entrepreneurs: classic entrepreneur, intrapreneur & change agents.
- Pros- Desire to be your own boss, financial success, job security, better quality of life.
- Environment for entrepreneurs- globalization, education, information technology, demographic & economic trends.
- How does Entrepreneurship affect the economy?- innovation, generates employment, diversity.
Chapter 7
- E-commerce.
- Business-to-business e-commerce (B2B).
- Business-to-consumer e-commerce (B2C).
- Functions of the internet-e-mail, IM, electronic bulletin boards, e-commerce.
- Advantages of e-commerce: 24/7 service, all businesses have a fair chance to compete.
- Disadvantages of e-commerce: fraud, consumer security, privacy concerns, system overload, poor quality of service.
Chapter 8
- Management- the act of directing and controlling a group of people for the purpose of coordinating and motivating a gropu towards accomplishing a goal.
- Management Hierarchy: Top Managment - CEO, CFO, Mayor; Middle Management- Regional Manager, Director, Division Head; Supervisory (1st line) Manangement- Supervisor, Section Chief, Group Leader.
- Managerial Skills: technical skills, skills & conceptual skills. Functions of a manager: planning, organizing, directing & controlling.
- Different types of planning: strategic planning (TM)- organizational objectives, strategies, etc. For example, GM's purchase of the Renaissance Ctr about 4 yrs. ago; tactical planning (MM); operational planning (SM) & contingency planning (ALL).
- Mission Statement- written explanation of an organization's business intentions and aims.
- Decision making- the process of recognizing a problem/ opportunity, evaluating it and coming up with the most suitable solution/alternative.
- How do you recognize a problem?- expected minus what actually happened equals problem/ deviation. A problem could either be (-/+).
- Importance of decision making is not only to find solutions but realistic alternatives as well.
Chapter 9
- Human Resource Management entails all of the following- planning, recruiting, selection, orientation, training, performance appraisal, compensation, compliance, safety.
- Key terms to remember: performance apprasial, wages and salaries, employee benefits & flexible benefit plans, flextime, job sharing, downsizing & outsourcing, contingent worker, job enlarement & enrichment.
POSTED BY Melissa P. @ 11:43 AM 0 comments
11.26.2007
Retail stocks slump as Black Friday joy fades
NEW YORK (Reuters) - Retail stocks such as Macy's Inc , Guess Inc and Urban Outfitters Inc fell on Monday as investors digested conflicting, but largely bearish, reports about this year's holiday shopping kick-off.
Just as things were beginning to look a bit promising.
POSTED BY Melissa P. @ 11:06 PM 0 comments
11.25.2007
Ok! So which is it?
U.S. Consumers Spent 3.5% Less on Holiday Shopping This Weekend, NRF Says U.S. consumers spent 3.5 percent less during the post-Thanksgiving Day holiday weekend than a year earlier as retailers slashed prices to lure customers grappling with higher food and energy costs.
U.S. Sales Rose 8.3% on `Black Friday' as Holiday Shopping Season Begins U.S. consumers spent $10.3 billion on holiday purchases the day after Thanksgiving, 8.3 percent more than a year earlier, as retailers promoted toys and electronics to lure shoppers.
It seems as though Black Friday sales outnumbered that of the year before but, overall for that weekend consumers shopped less. If you think about it the bargains after Black Friday are not as enticing.
POSTED BY Melissa P. @ 5:53 PM 0 comments
11.24.2007
Web bidding help drives live auctions
A study for the Kansas-based National Auctioneers Association found residential real estate auctions have grown 39 percent since 2003, agricultural real estate grew 33 percent, and sales of commercial and industrial property surged 27 percent. Car auctions increased by 10.5 percent and charity auctions rose 16.5 percent.
"I don't know where the auction industry would be without the Internet," said Teets, of Fairmont, W.Va. He turned professional three years ago and made the top 12 at the 2007 bid-calling world championships in San Diego.
"The Internet has educated the buyers. It's educated the sellers. It's opened a lot of these small sales up," said Teets, 31, who works for Joe R. Pyle Auctions of Mount Morris, PA.
Even though its pretty much one of the same, this is a good example of one business driving or getting the ball rolling for another.
POSTED BY Melissa P. @ 11:46 PM 0 comments
11.23.2007
Stocks end higher after volatile week
NEW YORK - Stocks rose as investors capped a capricious week by engaging in a bit of Black Friday bargain hunting while awaiting word of how retailers might fare during what is expected to be a tough holiday shopping season.
It is about time the stock market offered some good news. I think no matter what people are still going to shop.
POSTED BY Melissa P. @ 8:23 PM 0 comments
‘Black Friday’ shoppers lay siege to the malls
WOW!!
POSTED BY Melissa P. @ 4:25 PM 0 comments
11.22.2007
Heidi Klum Breasts Video: "Great Knockers" Victoria's Secret Ad Online
SIGH...I'm sorry, but I don't really get it.
POSTED BY Melissa P. @ 10:41 PM 2 comments
11.21.2007
Lowered Victoria's Secret demand will reduce sales
Limited Brands said on Tuesday that decreased demand caused by scaling back circulation of its Victoria's Secret catalog could reduce direct sales in the fourth quarter by $150 million.
The company said that integration issues within a new distribution center meant it could not meet expected volume, so it planned to reduce its catalog circulation.
I wonder if they anticipated such a huge setback. The company foresaw some potential problems with the use of a new distributor and put measures in place to cushion the blow.
POSTED BY Melissa P. @ 12:04 PM 0 comments
11.20.2007
Gold diggers may not get jewelry for holidays
NEW YORK - Gold necklaces, earrings and bracelets may be crossed off some gift lists this holiday season: With gold close to $800 an ounce, these perennial presents may be too much for some shoppers.
POSTED BY Melissa P. @ 12:49 PM 0 comments
LOS ANGELES - Neil Diamond held onto the secret for decades, but he has finally revealed that President Kennedy's daughter was the inspiration for his smash hit "Sweet Caroline."
POSTED BY Melissa P. @ 12:12 PM 0 comments
11.19.2007
Sobering thought: Jack Daniels may be tossed
Officials seized 2,400 bottles late last month during warehouse raids in Nashville and Lynchburg, the southern Tennessee town where the whiskey is distilled.
“Punish the person, not the whiskey,” said an outraged Kyle MacDonald, 28, a Jack Daniel’s drinker from British Columbia who promotes the whiskey on his blog. “Jack never did anything wrong, and the whiskey itself is innocent.”
POSTED BY Melissa P. @ 10:25 AM 0 comments
11.18.2007
MTV looks to conquer Middle East market
DUBAI, United Arab Emirates - MTV is hoping hip-hop and reality television tailored and sanitized for a more conservative Middle East will draw young Arabs away from dozens of locally produced music video channels that already dominate the market.
MTV Arabia, which launched over the weekend, will feature 60 percent international music and 40 percent
Good for them...
POSTED BY Melissa P. @ 7:30 PM 0 comments
www.victoria's secret.com
POSTED BY Melissa P. @ 12:08 PM 0 comments
Labels: www.victoria's secret.com
11.17.2007
Victoria's Secret Fashion Show
Victoria's Secret models took to the runway Thursday night to show off the lingerie line's latest collections. While the models were the main event, performances by the Spice Girls and Seal and a star-studded front row did their best to show up the angelic beauties. The show airs on television Dec. 4, 2007.
POSTED BY Melissa P. @ 1:05 PM 0 comments
11.16.2007
Is NYC trying to go sin-free?

POSTED BY Melissa P. @ 8:49 AM 0 comments
Fancy and Nasty: Serendipity 3 Shut Down
POSTED BY Melissa P. @ 8:39 AM 1 comments
Victoria's Secret angels on Walk of Fame
Victoria's Secret models, from left, Marisa Miller, Alessandra Ambrosio, Adriana Lima, Selita Ebanks, Heidi Klum, Miranda Kerr, Karolina Kurkova, and Izabel Goulart pose for photographers after the Hollywood Historic Trust presented the Victoria Secret Angels with the "Award of Excellence" star on the Hollywood Boulevard in front of the Kodak Theater in Los Angeles Tuesday, Nov. 13, 2007. (AP Photo)
POSTED BY Melissa P. @ 12:29 AM 0 comments
11.15.2007
Kraft shedding Post cereals for $1.65 billion
ST. LOUIS - Private-label cereal maker Ralcorp Holdings Inc. said Thursday it will purchase Kraft Foods Inc.'s Post cereals unit, the nation's third largest with brands like Spoon Size Shredded Wheat and Post Raisin Bran.
The companies said the deal includes Ralcorp stock valued at about $1.65 billion. Ralcorp will also assume $950 million in debt, boosting the total deal value to $2.6 billion.
"This acquisition is indeed a watershed event for Ralcorp," said Kevin Hunt, the St. Louis-based company's co-chief executive officer.
Everyone seems to be selling these days...POSTED BY Melissa P. @ 11:47 PM 1 comments
11.14.2007
• Best resale value cars by type

POSTED BY Melissa P. @ 8:48 AM 0 comments
Face recognition technology built into cameras could make it easier to organize and find photos, once the computational challenges are solved.
POSTED BY Melissa P. @ 8:38 AM 0 comments
11.13.2007
POSTED BY Melissa P. @ 9:18 AM 0 comments
BUS104-Review
Chapter 4
- Globalization-international trade
- The U.S. is both the world's largest importer and exporter.
- United States was the main importer before WW2.
- Benefits of global business include providing new sources of materials, labor.
- Major barriers of global business are trade restrictions (tariffs, quotas)
Chapter 5
- Small business represents a firm that is independently owned & operated, is not dominant in its field and operates in every industry.
- Most of NY's businesses are small businesses and is based a lot upon consumer needs and preferences.
- Some examples of small businesses include bodegas, dry cleaners, bakeries, sho repair, restaurants.
- Although supermarkets took over, bodegas remain prosperous due to one main fact, convenience (open 24hrs).
- Small Businesses provide : job creation, satisfies consumer needs, produces goods in smaller quantities, brought about innovation.
- Adavantages of Small Business include low start up costs, flexibility, innovation, good customer service.
- Disadvantages of Small Business are management shortcomings, insufficient financing, competition, gov't regulations.
- A franchise is an authorization to sell a company's goods or services in a particular place.
- Some examples are travel agencies, blockbuster video, fastfood joints such as burger king, wendy's & mc donald's.
- Interesting facts: Small to Big Businesses- Hewlett Packard, IBM, Mac.
- 3 Major forms of Private Ownership: sole proprietorship, partnership (Ford Motors was a partnership before 1950), corporation.
- Advantages & Disadvantages of each.
- The difference between private, public & collective ownership.
POSTED BY Melissa P. @ 1:10 AM 0 comments
11.12.2007
Heineken 'DraftKeg': The Most Sexist Beer Commerical Ever Produced?
POSTED BY Melissa P. @ 11:37 AM 0 comments
Progressive car insurance adds pet coverage

You have thousands of people in this country who can't afford insurance but sure enough cats and dogs get coverage. What is this world coming to?
POSTED BY Melissa P. @ 11:24 AM 0 comments
11.11.2007
11.10.2007
Estee Lauder Shares Rise After P&G's Freda Named to Replace Lauder as CEO Estee Lauder Cos., the maker of Clinique cosmetics, gained the most in nine months in U.S. trading after it said Chief Executive Officer William Lauder will step down in the next two years and be replaced by Fabrizio Freda, a Procter & Gamble Co. executive.
William P. Lauder, grandson of Estee Lauder (founder) became CEO back on July 1 2004.
POSTED BY Melissa P. @ 6:57 PM 0 comments
11.09.2007
$25,000 Frrrozen Haute Chocolate
The Frrrozen Haute Chocolate is unveiled at the Serendipity-3 restaurant in New York November 7, 2007 after Guinness World Records researchers determined the $25,000 frozen hot chocolate was the most expensive dessert in the world. Joe Calderone, a spokesman for the Midtown restaurant, said the dessert is a mix of cocoas and milk frozen to a slushylike consistency. But it does not stop there. Five grams of 24-carat gold are mixed in; then, the chocolate is topped with whipped cream and — what else? — more gold. No ordinary cherry tops this sundae; instead, it is garnished with La Madeline au Truffe.
The whole mass is served in a goblet surrounded with a crown made, of course, of gold. And diamonds. If that is not enough, the spoon is gold, too.As a lover of chocolate it looks devine and I'm drooling right now but who the hell buys this stuff and how healthy is it to ingest gold anyway(I predict potential bowel problems)? Just Ridiculous!!!
POSTED BY Melissa P. @ 11:12 AM 2 comments
Global Financial buys land, plans to employ 350
Global Financial Aid Services Inc. has purchased five acres and a 35,000-square-foot facility in Birmingham to establish a contact center that will employ up to 350 people within the next few years.
The company recently moved its 50 employees from offices in Century Park South in Hoover to its new office in the Meadow Brook area off U.S. 280.
With headquarters and a contact center in Gulfport, Miss., and a shared data center in Phoenix, the company said it has aggressive plans to expand its clientele further across the country to service out of its Birmingham facility.
The company contracts with schools across the country to provide front- and back-office financial aid administration for campuses and online and contact center services.
Interesting example of strategic planning and considering the number of companies laying off workers, its a nice thought to see one planning to provide jobs instead of taking them away.
POSTED BY Melissa P. @ 11:01 AM 0 comments
11.08.2007
The U.S. automaker also said that it had decided not to sell Volvo, its Swedish brand, after conducting a strategic review of the company. Ford said that it would set up Volvo as a separate operation and that it would report results for Volvo, beginning next year.
Things that make you go hhmmm!! I guess $380 million is chump change to these guys.
POSTED BY Melissa P. @ 4:01 PM 0 comments
11.07.2007
Most Ridiculous British Law 1-10
- It is illegal to die in the Houses of Parliament (27 %)
- It is an act of treason to place a postage stamp bearing the British monarch upside-down (7%)
- In Liverpool, it is illegal for a woman to be topless except as a clerk in a tropical fish store (6%)
- Mince pies cannot be eaten on Christmas Day (5%)
- In Scotland, if someone knocks on your door and requires the use of your toilet, you must let them enter (4%)
- A pregnant woman can legally relieve herself anywhere she wants, including in a policeman's helmet (4%)
- The head of any dead whale found on the British coast automatically becomes the property of the king, and the tail of the queen (3.5 %)
- It is illegal to avoid telling the tax man anything you do not want him to know, but legal not to tell him information you do not mind him knowing (3%)
- It is illegal to enter the Houses of Parliament in a suit of armour (3%)
- In the city of York it is legal to murder a Scotsman within the ancient city walls, but only if he is carrying a bow and arrow (2%)
This was just too crazy not to post. They often say the law is an "ass".
POSTED BY Melissa P. @ 9:29 AM 0 comments
11.06.2007
BUS104-Review
Chapter 1:
- Business consists of all profit-seeking activities.
- Sales is the foundation of business.
- Factors of Production are resources used in the production of goods and services. Consists of natural resources, capital, human resources and entrepreneurship.
- The 6 eras of business include colonial, industrial revolution, industrial entrepreneurs, production, marketing and relationship.
- Interesting facts-Alexander Hamilton invented the US financial system
- NY was built strictly for business.
- NY was the 1st capital.
- Conception comes from a mistake.
- Ethics (as it pertains to business) refer to standards of conduct and moral values involving right and wrong actions arising in the work environment.
- Social Responsibility and how it is measured.
- Modern Specialization is a method of production where a business or area focuses on the production of a limited scope of products/services in order to gain greater degrees of productive efficiency within the entire system of businesses/areas. Many countries specialize in producing good native to their part of the world.
- 3 major types of economic systems are private enterprise, planned and mixed market.
- Four stages of the business cycle are prosperity, recession, depression and recovery.
POSTED BY Melissa P. @ 7:12 PM 0 comments
Wall Street firms see recession nearing
With home prices dropping, more people about to lose their homes due to unaffordable mortgages and sharply higher oil prices, the economy could be on the brink of slowing down, they said.
Prosperity-->Recession-->Depression-->Recovery, and is termed as a decline in a country's gross domestic product (GDP) for two or more consecutive quarters. One method of preventing a recession is for the Federal Reserve to lower rates thus allowing financial institutions to provide lower interest rates on loans, etc. This inturn would encourage more borrowing and spending.
POSTED BY Melissa P. @ 8:34 AM 0 comments
11.05.2007
PepsiCo to Reorganize Divisions
The company said it will now operate two divisions for its North and South America businesses -- PepsiCo Americas Foods, which includes Frito-Lay North America, Quaker and all Latin American food and snack business, and PepsiCo Americas Beverages, which includes Pepsi-Cola North American, Gatorade, Tropicana and all Latin American beverage businesses.
The company will also operate a PepsiCo International division, which will include all of PepsiCo's UK, Europe, Middle East and Africa units.
Formerly, the company operated only a PepsiCo North America and a PepsiCo International division.
A great example of strategic planning and business reorganization.
POSTED BY Melissa P. @ 9:22 AM 0 comments
Retailers and brands are increasingly relying on the Internet to market $3,000 skirts and $5,000 suits to consumers who think nothing of spending that much on clothing. The trend represents another byproduct of high-speed Internet connections, but it also speaks to the growing belief among luxury retailers and designers that a two-dimensional Web store will not diminish their marquee status.
It seems as though more and more businesses are turning to e-commerce. Soon enough people will have no need to leave their homes. You can already shop for food and have it delivered via the internet. Technology, sad to say is going to be the death of us all.
POSTED BY Melissa P. @ 8:57 AM 0 comments
11.04.2007
11.03.2007
Midwest Airlines Offers Chocolate Chip Cookie Dough For Retail Sale
Midwest Airlines' famous chocolate chip cookies are now available for purchase off the plane, as a ready-made package of cookie dough. The airline usually offers the cookies free to passengers during their flights, which are very popular with passengers. Apparently, demand for their secret recipe has escalated.
Instead of giving up their secret recipe, however, Midwest Airlines has decided to make the ready-bake dough available for consumer purchase. Right now, the cookie dough is only available in Milwaukee area Balistreri-owned and operated Sendik's Food Markets. Midwest Airlines headquarters are in Milwaukee so it makes sense that they're making them available there. It's unclear at this time whether they will be making the cookie dough available in other markets.
Midwest Airlines may very well be the first airline to make available its food for retail purchase.
Very interesting... Let's see if this product's quality can withstand demand. Its a bit difficult to understand why the quality of a product or service diminishes as soon as it is no longer considered "gratis". Hopefully Midwest Airlines can uphold the essence of what made this cookie such a hit.
POSTED BY Melissa P. @ 12:39 PM 0 comments
11.02.2007
Mission Statement
POSTED BY Melissa P. @ 8:40 AM 0 comments
11.01.2007
Victoria's Secret plays dress-up
The dolls, plugged as "plush and pretty for the ultimate girly-girl" are part of the company's Pink line, launched in 2004, which has bloomed into a $1bn brand.
Dubbed the "supermodel pj party", the dolls are part of a range officially promoted towards college-aged women.
But with dress-up dollies, cute animal prints, slumber party pyjamas and knickers in ice cream cone packaging, it appears the firm's marketing is becoming increasingly geered towards teenagers and even younger girls.
I see nothing wrong with the lingerie company trying to broaden their customer base but, if in fact these dolls (which I think are hideous) are an attempt to reel in teens and younger girls, their tactics should be revamped. Sure, sex sells but the picture these dolls paint of scantily clad women is not an image the company should portray to the young ones.
POSTED BY Melissa P. @ 9:46 AM 0 comments
Victoria's Secret opts to tone down images
Unfortunately, SEX SELLS!
POSTED BY Melissa P. @ 9:22 AM 1 comments