THINK PINK - News
The PINK My Pad contest, which visited campuses across the nation to build hype for Victoria's Secret's college-geared line, PINK, awarded Gutman an entire room renovation in her South Campus Commons apartment. The once-drab room, which Victoria's Secret representatives kicked Gutman out of yesterday, is now decorated from ceiling to floor with new furniture, a photo printer and a guitar - not to mention the flat-screen TV, pastel pink Nintendo system and a plethora of new PINK clothing options.
Personally I cannot fathom the thought of an entirely pink room but I think it was a very good means by which the company chose to promote its product(s). It zoomed in directly toward the consumer demographic it wanted to appeal to.
The PINK My Pad contest, which visited campuses across the nation to build hype for Victoria's Secret's college-geared line, PINK, awarded Gutman an entire room renovation in her South Campus Commons apartment. The once-drab room, which Victoria's Secret representatives kicked Gutman out of yesterday, is now decorated from ceiling to floor with new furniture, a photo printer and a guitar - not to mention the flat-screen TV, pastel pink Nintendo system and a plethora of new PINK clothing options.
Personally I cannot fathom the thought of an entirely pink room but I think it was a very good means by which the company chose to promote its product(s). It zoomed in directly toward the consumer demographic it wanted to appeal to.
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