Green is the New Pink

Victoria's Secret to launch eco-friendly collection

(NEW YORK) Victoria's Secret, which last December agreed to adopt eco-friendly alternatives for its mass-mailing businesses, is about to go one step further come spring, The Daily has learned. That's when the brand, along with Victoria's Secret Pink, a more whimsical line of lingerie and lounge wear aimed at the younger set, will further their environmental awareness, launching mini collections of environmentally conscious apparel. Key items will include fleece tees, tanks, and accessories made from organic cottons. "This is definitely the right next step," a spokesperson for Victoria's Secret Pink confirmed to The Daily. "Customers love our brand and are very aware of the environment right now. Everyone is conscious of it." Don't expect to see a "Pink goes Green" tag line, however. Though the pieces will be an ecologically sound option for consumers, it will only make up a small portion of the retail giant's overall assortment. According to the spokesperson, the brand is still exploring other ways to enhance public consciousness.
NOLA WEINSTEIN (Aug. 2007-www.fashionweekdaily.com)