Bra Power! Spice Girls Selling New Album at Victoria's Secret

Forget the record store. For their Greatest Hits album, the Spice Girls have chosen a retailer with products considerably closer to their, uh, hearts. The sexy pop group has partnered with Victoria's Secret to sell the 15-track album exclusively through the lingerie giant's stores and Web site, PEOPLE has learned. "They do great bras, and every girl wears a bra. And they should – at some point in their life. Unless they don’t need to wear one," Melanie "Scary Spice" Brown told PEOPLE Monday night. The CD, due Nov. 13, will not be available at traditional retail outlets but will be downloadable at various music sites including iTunes. (Fans can also pre-order hard copies of the CD at http://www.people.com/people/article/www.victoriassecret.com for 24 hours between midnight on Oct. 17 and 18.) The album features 13 of the group's biggest hits, plus two new tracks: the album's first single "Headlines (Friendship Never Ends)" and "Voodoo." The partnership also extends to television: Baby (Emma Bunton), Ginger (Geri Halliwell), Scary (Mel B.), Sporty (Melanie C.) and Posh (Victoria Beckham) will perform during the annual Victoria's Secret fashion show, which tapes in Los Angeles on Nov. 14 and airs on CBS Dec. 4.

I can see where the Spice Girls are coming from with their collaboration with Victoria's Secret. Associating themselves with such a well known brand can assist in boosting their image and resurrecting them from wherever they disappeared to but, not sure how much good that'll do for them. I see VS gaining more from this venture. Exclusive rights to the sale of the Spice Girls greatest hits album equals additional revenue. That too I guess depends on how well the album sells.