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1.02.2008

Hello Kitty targets fashionable young males


Cute-cat products for men will include watches, T-shirts, bags

The cute cuddly white cat from Japan’s Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.
“We think Hello Kitty is accepted by young men as a design statement in fashion,” he said.


I'm a bit skeptical about the success of this but then again, there are quite a few heterosexual men out there who may defintely be able to pull it off.

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