Victoria's Secret Direct helps out area families

Employees of Victoria's Secret Direct in Rio Rancho will hand out gifts to hundreds of Albuquerque children and families on Dec. 12. It's part of parent company Limited Brands' holiday giving tree program, which takes place in Rio Rancho, where the Victoria's Secret call center is located, as well as Columbus and Kettering, Ohio, and New York City.The effort involves more than 80,000 associates in Limited Brands' home offices in those cities as well as in its 3,000 retail stores. Associates donate between 5,000 and 8,000 gifts to more than 1,700 nonprofit agencies. This is the eighth anniversary of the program. Last year the company adopted more than 44,000 families nationwide.About 200 Albuquerque area associates will help out at child care facilities, the Ronald McDonald House and the Salvation Army during December as well.

Talk about good "Social Responsibility". The perfect season for giving back to your community.