Week Five- Marketing

Victoria’s Secret Models Candy Store Showing

Back in June of this year Victoria’s Secret tested out a new marketing ploy, drawing the attendance of some of their top models. The world-renowned intimates brand did so by opening a “pop up” store in NYC.

Open for one day only (hence the term “pop up"), the Victoria’s Secret Sexy Beauty Candy Store at 1657 Broadway and 52nd Street became the temporary home of the brand’s “unique vision of sweets.”Despite naming it a Candy Store, nothing edible was available for purchase. Instead “makeup and beauty products as candy for women” were offered to the by-invite-only attendees, including Allessandra Ambrosio, Adriana Lima and Maria Menounos.

Throughout the course of the event, “the company debuted a new fragrance, called Supermodel, as well as other body products and three new perfumes for their Pink line,” reported Racked New York.