The Global Art of the Cheek Kiss

Shake hands? Kiss? Or kiss-kiss-kiss?
This is the quandary for Frank Higgins, one of today's global business soldiers. He is employed in Glendale, Calif., by Swiss-owned Nestlé USA Inc. as president of two divisions, one of which markets to Hispanics. With so many national customs involved, ordinary office greetings require savoir-faire.

Just a couple of weeks ago we were discussing international management & cross culture competence and how necessary it is to familiarize yourself with the customs and culture of the countries you plan on doing business with. Very interesting.